Average German much less drunk than average beerluck attendee

German beer sales are at their lowest in 15 years. Last year its lederhosen-clad inhabitants (and all the other ones, too) consumed just 22 billion pints of beer. In a nation of 84 million, that’s 267 pints per person per year, or just about 2/3 of a pint per day.

Beerluck has done more to singlehandedly boost beer sales than any other event in its class. Germany, get your doppelganger on and appropriate the beerluck tradition!